About Me

I am a bilingual Content Strategist and Copywriter with 14+ years experience and a mix of campaign and editorial projects in the lifestyle, luxury and hospitality sectors. Working with creative agencies, I've developed concepts rooted in strategic thinking and cultural insights, defined tone-of-voice and messaging frameworks, and developed content plans across platforms and markets. My background is in journalism and I've also worked on longer form editorial as the editor in chief of Enjoy!, a bilingual inflight magazine published by Ink Global for Transavia (Air France / KLM group). I've freelanced for many agencies and media including Google Arts & Culture, Movers+Shakers, Hogarth, and VICE Media. This mix of editorial and brand experiences allows me to balance creativity with strategic objectives.

I am also a yoga teacher.

Testimonials

Cami is a brilliant content marketer, an expert in understanding a brand's audience and forming strategy and creative to engage them. Working with her has been a huge pleasure, whether leading a project or part of the team, she contributes hugely and has been the reason behind a consistent high standard in the delivery of our work and our pitches. She is a multi-skilled marketer, able to switch between copywriter, creative, journalist or director. With a strong eye for detail, Cami is particularly strong with modern luxury brands having previously worked on Genesis, Grosvenor, Sandals and Canon. A joy to work with, Cami emits a positive energy and has a deep care for her work.

Henry Scriven, Creative Director at eight&four

Skills

Editorial strategy

Sourcing, commissioning and managing a network of contributors
Defining Tone of Voice and messaging frameworks
Creative briefing for writers, designers, illustrators, video editors
Content planning for print and social, flat-planning
Generating ideas, identifying trending topics and influencers
Identifying advertorials and branded content opportunities
Leading project from ideation to execution

Content creation

Storytelling, defining narratives, scriptwriting
Repurposing content for various formats for print and social
Copywriting, writing long and short form copy
Conducting interviews
Translation, transcreation and localisation (French / English)

Campaigns execution

Knowledge and understanding of social platforms
Devise, implement and evaluate social media strategies and campaigns
Own and curate calendar management maximising engagement and growth
Identity and communicate key marketing trends and insights, cultural moments and new and emerging channels
Plan and brief email campaigns