Professional Experience

• Ideation and copywriting for two social media video campaigns led on Facebook, Instagram and LinkedIn

​Europeana is Europe's digital platform for cultural heritage, collecting and providing online access to tens of millions of digitized items from libraries, archives, audiovisual collections and museums across Europe. It opens up access to over 50 million digital records from over 3,500 heritage organizations in 35 countries. These collections represent great thematic, language and media variety, from books, photos and paintings to television broadcasts and 3D objects. Europeana encourages and promotes the creative re-use of these vast cultural heritage collections in education, research, tourism and the creative industries.

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• Blog writing, interviewing key sector figures involved in digitisation of arts

• Writing, editing and commissioning texts for a variety of mediums: blogs, newsletters, social, press releases, annual report, and business plan

• Providing editorial input across Europeana’s different sites and acting as Editor in Chief for the Europeana Pro blog

• Planning and implementing cross-platform communication campaigns to launch Europeana’s new products, publications, and events;

• Building up a network of bloggers and influencers

• Identifying relevant media to contact about key campaigns

• Translation and subtitling on footage of French to English and English to French for VICE x Common Good documentaries, translation of scripts and articles

Naked Communications is a creative agency with offices in London, New York, Berlin, Sydney and Tokyo. We originate, design, create and deliver valuable experiences for people and brands. From loyalty schemes to parties, from apps to influencer programs, from content to classic advertising we believe this exchange of value lies at the heart of effective, modern communications.

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• Co-founder of “A-Magazine: an A-typical Construct”; a magazine launched by Naked to challenge editorial conventions: defining the concept for the first issue and each article, commissioning contributors (journalists, musicians, visual artists), reviewing articles, writing introductions, managing social media channels

• Developing creative and strategic solutions, presenting creative ideas and campaigns results to the client (eBay Europe)

• Responsible for strategy execution and social content creation for eBay France; involved in ideation for UK, DE, Spain, Italy

• Leading social media campaigns, optimizing results with the media agency (engagement rate and CTR)

• Creating monthly editorial calendars matching relevant trends and key events

• Scheduling posts, delivering reactive content, monitoring community management in a real time environment

• Monitoring and presenting relevant data, trends, successes

Independent arts books publisher associated with Work Gallery and Paperwork bookshop

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• Monitoring press campaigns through both print and digital media, writing press releases and chasing journalists

• Developing marketing strategies and promotional ideas. Implemented the fortnightly newsletter and developed the social media pages, setting up partnerships with museums and cultural institutions

• Preparing and attending book fairs, book launches and talks

• Liaising with publishers and agencies for foreign rights

• Building sales and developing strong relationships with sales representatives and distribution partners in the UK, US and export markets. Main point of contact for distribution in Canada. Coordinating catalogues, AIs and blads production. Managing stock transfers

• Managed all aspects of production of the bimonthly events program in English, a 40 pages publication in English: researched and gathered information, wrote and translated texts, liaised with designers, supervised editing, proofread, sent to print and supevised distribution
• Created various marketing materials to promote cultural events such as leaflets, flyers, postcards, quads
• Planned and executed marketing and press campaigns, wrote and sent press releases, set up direct e-mail campaigns, updated social networks, developed cross-promotion, point of contact for the French press in the UK
• Engaged in advertising: researched prospective buyers, sold advertising space in the program
• Built relationships externally and developed partnerships with various cultural organisations 
• Managed the wine tasting events: took reservations, liaised with sponsors and supervised staff

• Responsible for the overall production of the text content offered on the website: produced relevant content and improved the overall website consistency
• Wrote e-newsletters and press releases 
• Wrote weekly blog entries: researched and wrote trends articles using a Content Management System

• Responsible for generating communication materials about the cultural events programme

• Point of contact for press. Gathered articles published about the events to produce press reviews

• Le Nouvel Observateur (L'Obs), May 2008 - December 2008

• Les Inrockuptibles, October 2006 - May 2007 and February - April 2008